I'm Gonna Rick Roll You!

So I found out that some of my friends were not aware of what rick rolling is, or what the badger video is. (See what I did there?) Apparently, the most popular rick roll video has over 17 million views, but they didn't know what it was. Nor did they find it the least bit amusing when I explained it to them. So either I spend too much time on the internet or those friends are lame. I'm leaning towards the latter.